Take advantage of sponsorship programs to attract the attention of the industry’s most powerful players. Sponsorship is a high-impact, high profile marketing technique that drives influential professionals to your exhibit, generates more qualified sales leads, and turns leads into hard dollars for your company. Sponsorships can help exhibitors create awareness of their company's presence at the show. Sponsorships also serve to help build their image and generate traffic to their booth.
The right combination of advertising, sponsorship and pre- and post-show marketing opportunities helps you balance your presence and stand out from the competition. Extend your sales message beyond the borders of your booth and reach the active-buying library professionals throughout the convention center...in hotels...even back at their offices after the show. Sponsorship confirms your status as a market leader. The sponsorship and promotional tools described here can help you gain a competitive edge.
The Center for Exhibition Industry Research (CEIR) reports that 76% of trade show attendees leave home already having decided which booths they want to visit, yet less than 20% of exhibitors actually conduct some form of pre-show promotion. Take advantage of the sponsorship opportunities that ALA offers to ensure you are on their “must visit” list. If you want attendees to schedule time to visit us your booth at ALA – start planning today!
Many exhibitors come up with their own ideas for sponsorship that have greatly added to the ALA Midwinter Meeting or Annual Conference. Your company is welcome to do the same. Some ideas in the past have been room keys, or Opening General Session sponsorship. ALA will work with you to assure your sponsorship is promoted and your generosity will be known, not only to our attendees, but our 62,000+ members.
Paul Graller phone: 312-280-3219 firstname.lastname@example.org