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The oldest, largest, best-attended tradeshow for the library marketplace. Librarians who
attend are leaders from the public, academic, school, private and special libraries. A survey of
attendees profiles this event.
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| 10% |
Director |
| 5% |
Assistant Director |
| 6% |
Branch Manager/Other Manager |
| 4% |
Head/Supervisory Librarian |
| 14% |
Reference Librarian |
| 6% |
Cataloging Librarian |
| 4% |
Systems Librarian |
| 4% |
Children's Librarian |
| 3% |
Collection Department |
| 3% |
Media Specialist |
| 2% |
Dean/Assistant Dean/Associate Dean |
| 5% |
Department Chair/Head |
| 20% |
Librarian
(Includes General, Technical, Circulation, Information Literacy Librarian, Acquisitions, Government, Serials, Adult, Bibliographer, Young Adult, School/University) |
| 14% |
Other
(Includes Library Educator/Instructor, Association, Public Relations, Trustee, Consultant) |
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| 42% |
College/University |
| 37% |
Public |
| 8% |
Elementary/Secondary School |
| 4% |
State/Government Agencies |
| 2% |
Special/Corporate |
| 3% |
Library Network/Consortium |
| 4% |
Other |
A true national audience, 75% of the attendees travel over 400 miles to take advantage of the wide range of information and opportunities presented at the Annual Conference.
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| 19% |
West |
| 14% |
Southwest |
| 25% |
Midwest |
| 13% |
Southeast |
| 26% |
Northeast |
| 3% |
International |
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Multiply these numbers times the audience at ALA and you have a marketplace
that no other marketing opportunity can deliver.
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Annual Conference attendees come to the exhibit floor with the plans, authority and budgets to make decisions. Overall, they plan to spend an average of $1,386,600 on products and services on the exhibit floor.
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$1,158,600
Books/Periodicals/Documents
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$194,200
Library Automation
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$156,000
Equipment/Furniture/Supplies
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$71,200
Audio Visual Equipment & Materials
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$47,900
Services (Consultants, Wholesalers, etc.)
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| 21% |
Less than $500,000 |
| 13% |
$500,000 - $999,999 |
| 16% |
$1 million - $1,999,999 |
| 17% |
$2 million - $4,999,999 |
| 33% |
over $5 million |
The attendees are the ones with the big budgets, 65% have annual budgets of over $1,000,000. |
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Overall 85% influence purchasing decision made by the library they represent. They specify the supplier, recommend products and services or have the final say in the purchase of products exhibited at ALA.
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| 80% |
Books/Periodicals/Documents |
| 64% |
Audio Visual Equipment & Materials |
| 73% |
Equipment, Furniture & Supplies |
| 62% |
Library Automation |
| 57% |
Services/Consultants/Wholesalers |
| 57% |
Other Products & Services |
Annual Conference attendees come to the exhibit floor to search out your product and with a plan to make purchases.
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| Books/Periodicals/Documents |
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Interest
80%
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Plan to Buy
46%
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| Audio Visual Equipment & Materials |
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Interest
46%
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Plan to Buy
21%
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| Equipment, Furniture & Supplies |
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Interest
62%
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Plan to Buy
28%
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| Library Automation |
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Interest
77%
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Plan to Buy
32%
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| Services/Consultants/Wholesalers |
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Interest
60%
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Plan to Buy
15%
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Exhibit
Space & Advertising Sales:
Sandra Foster &
Laura Thoma
Exhibit Management:
Paul Graller
Hall-Erickson, Inc.
98 East Naperville Rd.
Westmont, Illinois 60559
ala@heiexpo.com
Phone: 630-434-7779
Fax: 630-434-1216 |
Sponsorship
Opportunities:
Deidre Irwin Ross, CMP
Director, ALA Conference Services Office
50 East Huron St.
Chicago, Illinois 60611
800-545-2433, ext. 3219
Fax; 312-280-3224
dross@ala.org
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Meeting
Space Requests:
Michelle Visel
Deputy Director, ALA Conference Services
50 East Huron St.
Chicago, Illinois 60611
800-545-2433, ext. 3225
Fax: 312-280-3224
mvisel@ala.org |
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