As the oldest and largest exhibit dedicated to the library market, the American Library Association's Annual Conference attracts librarians and library workers from all levels of management, from all types of libraries from across the country. It serves as a meeting place for leadership, a place to learn, a place to network and as a forum to exchange ideas on the multitude of issues affecting libraries. The event attracts over 20,000 attendees who come prepared to make decisions. In addition to the programs presented by today's leading library authorities, the exhibit floor is considered an integral part of the educations process of the Annual Conference. The ALA Annual Conference is recognized as the #1 source for the best and latest on products and services.
Annual Conference attendees come to the exhibit floor with the plans, authority and budgets to make decisions. Overall, they plan to spend an average of $1,386,600 on products and services on the exhibit floor.
- 88% of the attendees are a buying influence for at least one of the products and services exhibited at the Annual Conference.
- 64% of the Annual Conference attendees found new companies to do business with while visiting the exhibit floor.
Overall, more librarians attend the ALA annual conference than other tradeshows targeted to publishing, bookselling, or college, university and public libraries.
By its very nature, the American Library Association's Midwinter Meeting attracts a focused group of top library professionals from across the country and across all facets of librarianship and information technology. Librarians who attend the Midwinter Meeting include the Association's Executive Board, budget assembly, councilors, members of the executive boards of ALA's divisions and roundtables, and officers of committees and sections. Over 7,000 librarians are expected to register to attend the meetings and exhibits and over 3,000 additional qualified buyers will register to visit the exhibits.
- 92% of attendees are a buying influence for at least one of the products and services exhibited at the Midwinter Meeting.
- 62% of the Midwinter Meeting attendees found new companies to do business with based on their time spent in the exhibits.
The statistics speak for themselves — these are the decision makers you need to attract to your exhibit.
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