Promoting Your Presence

Trade Shows are a great marketplace for industry buyers and sellers. Buyers come to the exhibition, in many cases, with a pre–set agenda of companies to visit. Utilizing pre–show promotion helps your company get on that “must–see” list of exhibitors.

The ALA Midwinter Exhibits are a fast–paced and exciting forum for discovery. Many new and stimulating events happen during the exhibits, which creates a huge challenge for your company to try to stand out to attendees. Just setting up a booth on–site won’t guarantee your success. Your task is to decide what message and which vehicle will get attendees to focus their attention on your company. While most attendees hear about shows through direct mail, you may find a mix of mediums to be most effective.

Exhibitors are encouraged to review the Promo Deadlines, and take advantage of the many promotional and advertising opportunities that are available.