Advertising & Sponsorships

Advertising

Support your pre–show promotion with effective advertising opportunities at the show.

Increase your impact with an ad in the Midwinter Meeting & Exhibits Guide, which can be placed on the page facing your exhibitor listing or wherever else you choose. The Midwinter Meeting & Exhibits Guide is used on site by each conferee and serves as a reference tool for librarians after the show has ended.

• The average attendee refers to the Guide 22 times while at the meeting.
• 46% are more likely to visit an exhibit based on an ad they see.
• 84% refer to the Guide after the show.
• 46% use the Guide to contact exhibitors after the show.

COGNOTES, the conference daily newspaper, is distributed to each attendee every morning! It is on–the–spot forum for your firm to raise its visibility or to announce special events. And, if you advertise in COGNOTES each day, you can place an ad in the special Midwinter Meeting Wrap–Up Issue received by the entire membership of 62,000.

• 91% of the attendees receive one or more copies.
• 42% are more likely to visit an exhibit based on an ad they see.
• 28% retain their copies of COGNOTES after the show.

Issues of COGNOTES are also archived on the ALA web site for future reference by attendees. Your advertisement in COGNOTES supports this member driven publication and reaches the decision–makers.

The Official ALA ActionAd Booklet is the handy on–the–go guide to the exhibit floor. It includes floor plans and exhibitor lists and gives exhibitors the opportunity to promote show specials, author autographing and prize give–aways.

Click here to visit the ALA Exhibitor Advertising web site.

Click here to download the ALA Midwinter Meeting Advertising Opportunities Order Form (PDF).

For more information, contact: