American Library Association Annual Conference & Exposition
July 9-15, 2009
McCormick Place, Chicago, Illinois
Show Location
McCormick Place, West Building2301 S. Lake Shore Drive
Chicago, IL 60616
Phone: 312-791-7000
Fax: 312-791-6543
www.mccormickplace.com
Advance Shipments to Warehouse
Advance Shipments to Warehouse (may begin arriving June 3, 2009. Last day for Advance Shipments to arrive at Warehouse without surcharges: July 1, 2009. Please note: Advance warehouse hours for receiving are Monday-Friday, 8:00am-2:30pm. The Advance Warehouse will be closed on Friday, July 3, 2009 in observance of the holiday.)
Exhibiting Company Name–Booth #ALA Annual Conference
c/o GES Exposition Services
2350 South Wood Street
Chicago, IL 60608
Direct Shipments
(Direct shipments to arrive at the Exhibit Site, Thursday, July 9, 2009, from 8:00am-Friday, July 10, 2009 by 2:30pm.)
Exhibiting Company Name–Booth #ALA Annual Conference
c/o GES Exposition Services
McCormick Place West, Hall F
2301 South Lake Shore Drive
Chicago, IL 60616-1490
Important Links
ALA Home Page
Exhibits Round Table
Library Champions
Promoting Your Presence
Promotion Deadlines
Trade Shows are a great marketplace for industry buyers and sellers. Buyers come to the exhibition, in many cases, with a pre-set agenda of companies to visit. Utilizing pre-show promotion helps your company get on that “must-see” list of exhibitors.
The ALA Annual Exposition is a fast-paced and exciting forum for discovery. Many new and stimulating events happen during the exhibits, which creates a huge challenge for your company to try to stand out to attendees. Just setting up a booth on-site won’t guarantee your success. Your task is to decide what message and which vehicle will get attendees to focus their attention on your company. While most attendees hear about shows through direct mail, you may find a mix of mediums to be most effective.
In this section, you will find information on Promo Deadlines and promotional opportunities including Meet the Authors, Sponsorships, Advertising and more!
Follow this promotion calendar and checklist to make sure all of your marketing activities are completed on schedule:
| Deadline | Item |
|---|---|
| April 17 | Program Listing Information |
| April 17 | Meet the Authors |
| April 24 | Annual Conference Program Guide and Exhibit Directory & Buyers Guide Ad Insertion Orders |
| May 8 | Art due for Annual Conference Program Guide and Exhibit Directory & Buyers Guide Ads |
| May 8 | Official ALA ActionAd Booklet Ad Insertion Orders |
| May 15 | Cognotes Advertising Insertion Order |
| May 15 | Art due for Official ALA ActionAd Booklet Ads |
| May 22 | Art due for Cognotes Advertising |
| May 22 | Advance Registrant Label Orders |
| May 23 | Exhibits Only Invitation Orders |
| May 29 | Bash Cash |
| June 2 | Exhibitor Conference Room Reservations |
| July 1 | Silent Auction donations due. Late donations will be accepted onsite. |
| July 1 | Picture of donations and link to company home page (get this in ASAP to maximize your exposure). |
| No Deadline | Exhibit Performance Evaluation |